This is the third shoot that I have done for the Foss Swim school. It's so much fun getting in the water and photographing the kids. Working in water is tough, but I always enjoy the challenge. Liezen, the marketing coordinator approached me a year ago to have me help with the new direction for their re-brand. We agreed that the message should be colorful, energetic with an emphasis on emotion between the kids and the instructors. One of the reasons I really love advertising photography is because I also have a passion for branding and all the details that goes into visually communicating a message. I love collaborating on that level and I love seeing my images used on multiple platforms. Photos from past shoots have been used in their print marketing, website and billboard size photos hung through out the locations. Here's a few of my favorites from the shoot. Enjoy!