Zenni Optical Lookbook and Campaign

I had the pleasure of shooting the new lookbook and campaign for The North Coast Collection of glasses and sunglasses for Zenni Optical in San Francisco. We did the shoot in Point Reyes which is such a beautiful and unique part of the bay area. These glasses are actually really stylish and it's always such a treat to do a shoot where the product inspires me! Tony, the creative director and I had great chemistry when it came to collaborating on these ideas. He wanted to capture the lifestyle and feel of Northern California, which is a very different vibe that southern California. The way people experience the beach, the fashion, weather and the outdoors in general is very different, so our goal was to really hone in on NorCal look and feel.